Serum Cosmetic Base

Our Serum base is the perfect vessel for powerful plant actives, essential oils and extracts to make their greatest impact on the skin. Crafted with an ultra-lightweight formulation that is effortlessly absorbed into the dermal layer of the complexion; you’re guaranteed unbeatable efficacy.

With the power to tailor-make, our remarkable Serum base is capable of infusing plant extracts, actives and essential oils with ease – creating a powerfully personalised skincare experience for any skin type or issue.

Our Serum base is a powerhouse of natural skin nutrition, with Amino Acids and Plant Fatty acids creating an amazing level of hydration that brings instant smoothness to the skin. Before any herbal extracts or oils are added, this serum already provides luxurious nourishment for the complexion!

Naturallythinking Serum base is suitable for all skin types. The Serum base can be tailored to specific skin conditions by adding plant actives, extracts, essential oils and carrier oils.

Measure out the required amount of Serum into a mixing bowl/jug and then slowly add the desired ingredients, stirring constantly. Avoid heavy stirring/whisking that will add air to the Serum; mix and fold for the best product.

Bottle / Jar using a pump or piping bag.

Naturallythinking Serum base has been tested against all actives/extracts and oils in the Naturallythinking range with success, except our AHA Fruit Complex. The Fruit complex causes a pH change that causes stability issues. So we advise that the AHA Fruit Complex is not used with this serum base.

The serum can be used in a jar or through a pipette in a dropper bottle. The serum spreads easily across the skin, so only a small amount is required.

Using the tips of the fingers, gently smooth across the skin, moving out from the centre to the extremities of the face. Apply to the forehead in an upward motion.

The serum can be customised to produce under-eye products and, as such, should be applied following normal under-eye product guidance.

When used as a neck serum, apply in upwards sweeping motions.

Please see the Ingredients and Technical Tab below

Proudly made by Naturallythinking, Croydon, UK

4.5 – 6

18 – 24 months

The above shelf life is based upon Naturallythinking Moisture Cream without additional ingredients. The shelf life can be affected by the addition of ingredients. For example, adding oils that quickly go rancid can reduce the product’s life expectancy, whereas adding ingredients with natural preservative and anti-oxidant properties can prolong the life of the Moisture Cream.